“Creating spaces that blend practical design with a brand’s essence ensures both efficiency and a strong, memorable experience.”
Replay store, Mall of Plovdiv
The REPLAY store in Plovdiv is designed with a focus on both style and functionality, reflecting the brand’s bold and youthful identity. As architects, our goal was to create a space where customers can easily find what they’re looking for while experiencing the brand’s unique energy.
The layout was carefully planned to provide clear sightlines and a logical flow, ensuring a seamless shopping experience. The design prioritizes ease of navigation, with well-organized sections and accessible displays that showcase REPLAY’s fashion-forward products. Materials and finishes were selected to reflect the brand’s edgy, modern aesthetic, while also supporting the functional needs of the space.
A significant part of the design process involved coordinating all aspects of the project with MAP traits, ensuring that every detail aligns with the brand’s values and enhances the overall customer experience. The result is a store that blends style, practicality, and a strong brand presence, offering a space that is as functional as it is visually striking.
Client
–
Year
2016
Location
Plovdiv, Bulgaria
size
250 m²
architect
Proba Architects
Type
Retail
Balance between functionality and brand identity.
